Divulgando Sabores
Press kit design for the promotion of gastronomic events in Juiz de Fora.
Role
Research · Graphic Design · Prototyping
Areas
Branding · Packaging · Marketing
Divulgando Sabores is my undergraduate thesis project, exploring how design and marketing could support the promotion of gastronomic events in Juiz de Fora through a physical press kit.
I developed a fictional organization, ABREC, as the organization responsible for promoting local events, and used the Festa da Cerveja as a reference to establish the project's context and visual direction. I led the research, visual development and prototyping, translating the concept into a cohesive system of informational and promotional materials.
Advisor: Prof. André Mol